Air France
AR-campaign
AR-Gamification, UX & Creative Direction
“Local Long Haul”
Background
For many Swedes, Air France is equal to trips to Paris. But Air France can take you almost anywhere in the world since they offers long hauls to many fascinating places through their network. So what if we could change this opinion? To make people understand that Air France can take you to exotic destinations all around the world.
The solution
You got the whole world in your hand. With a scent of French croissants and coffee we invited visitors to one of Gothenburg’s most ”chic” shopping areas to explore some of Air France long haul destinations. A journey made possible through an application we developed called ”Air France AR world”.
The application opened up a virtual world map, measured 48 square meters, on the ground where our ”travelers” were able to visit exotic destinations all around the world in augmented reality. The destinations, selected by Air France’s own travel guide ”Travel by Air France”, are all operated by Air France.
For example you could visit the unique tree houses outside Vancouver, a spa outside Osaka and the famous gold exhibition in Bogota. If that wasn’t enough our ”travelers” had the chance to win long haul tickets by participating in a competition held in the augmented world.
Case
Work in progress – Designing & testing
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Examples of 3D destinations:
Copenhagen - Nyhavn
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Barcelona – Camp Nou
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For many Swedes, Air France is equal to trips to Paris. But Air France can take you almost anywhere in the world since they offers long hauls to many fascinating places through their network. So what if we could change this opinion? To make people understand that Air France can take you to exotic destinations all around the world.
The solution
You got the whole world in your hand. With a scent of French croissants and coffee we invited visitors to one of Gothenburg’s most ”chic” shopping areas to explore some of Air France long haul destinations. A journey made possible through an application we developed called ”Air France AR world”.
The application opened up a virtual world map, measured 48 square meters, on the ground where our ”travelers” were able to visit exotic destinations all around the world in augmented reality. The destinations, selected by Air France’s own travel guide ”Travel by Air France”, are all operated by Air France.
For example you could visit the unique tree houses outside Vancouver, a spa outside Osaka and the famous gold exhibition in Bogota. If that wasn’t enough our ”travelers” had the chance to win long haul tickets by participating in a competition held in the augmented world.
Case
Work in progress – Designing & testing
Examples of 3D destinations:
Copenhagen - Nyhavn
Barcelona – Camp Nou
