Air France
Influencer Campaign“My French Way”
Culture. Food. Fashion. Three words strongly connected to France. Words that made France into the strong brand it is today.
With help from three of Sweden's best influencers, Air France created a campaign where the influencers representing one word each, showed how their daily lives are inspired by France. At the end of the campaign each influencer invited three friends (mostly influencers) to an exclusive french dinner held at Danyel Couet´s french restaurant.
This was an organic campaign only communicated in Air France's and the influencers own channels. In the end, it made over 800,000 impressions.
With help from three of Sweden's best influencers, Air France created a campaign where the influencers representing one word each, showed how their daily lives are inspired by France. At the end of the campaign each influencer invited three friends (mostly influencers) to an exclusive french dinner held at Danyel Couet´s french restaurant.
This was an organic campaign only communicated in Air France's and the influencers own channels. In the end, it made over 800,000 impressions.
Case
The campaign
Sofi Farman (swedish)
Amanda Schulman (swedish)
Sofi Farman (swedish)
Danyel Couet (swedish)
The campaign in numbers (Instagram)
