Haunted by Nature


Brand Strategy, Design, Packaging, SoMe Communication, Advertising, Photography, Copy etc.

My own brand 


When I was a kid, I always enjoyed being outdoors. My dad took me out on nearby adventures and he introduced me to all that nature had to offer. We usually started early in the morning when it was still cold outside and I remember how he tried to keep me warm with his warm hands. It felt so good when he finally helped me get the heat back in my body.

To be warm is the difference between an adventure worthwhile or not and the most important layer is the one that is closest to your body. It has to keep you warm regardless if you are dry or not. Merino wool makes that difference.

When I discovered merino wool, it changed my outdoor life. It made me enjoy it even more. Thats the reason why I started Haunted by Nature. A brand that offers locally produced and sustainable merino wool products to people who really enjoy spending their time outdoors. Even if it's all about working in the garden or climbing a mountain. Haunted by Nature is a brand that makes you feel good on the inside and life better on the outside.

+ hauntedbynature.com







Social Media

Pop Out Store
Apart from the fact that we are an online brand, our customers love to spend their free time outdoors. Our Pop Out Store concept enables us to meet our customers and target group physically and offer our products in places where they want to be, such as ski tracks, recreation areas, etc.