Momang Casino
Brand Strategy, Brand Design, Creative Direction and UI/UX
Overview
Svenska Spel is a Swedish gaming company that offers popular games like Lotto, Triss, Stryktipset, and Oddset. Since the monopoly ended and the market opened to other gaming companies, competition has increased. As a result, Svenska Spel continuously develops new games to offer the best gaming experiences moving forward.
“A pocket casino”
Our target audience for this new casino experience is a generation born in the exhilarating era of the '90s and early 2000s. They navigate life through the lens of their mobile phones in a world that never slows down, doing so wherever and whenever they please. The slightest hiccup can interrupt the flow of their endeavors.
These individuals are the offspring of the gaming age, where every pixel and visual element carries the power to evoke a sense of belonging and familiarity. Based on these insights, we realized that the key to a successful online casino lies in a strong visual identity, speed and flexibility. This involves easy login procedures, convenient deposit and withdrawal processes, and the capability to fit into your pocket.
"Momang," derived from the Swedish expression "på momangen," meaning "at once," is the result of this.
︎︎︎ momangcasino.se
Brand Identity
Logotype
Design Guidelines