Swedish
Fotball
Association
Concept, Campaign, Creative DirectionYouth Academy
Everyone is important in Swedish football. It´s one of the cornerstones of the "new" youth academy from the Swedish Football Association. With that insight they want to get more people to find their way to football. Together with the Swedish Football Association we developed the concept "Lira Blågult", an inclusive youth academy where everyone is welcome and can participate in.
As a part of a campaign about the youth academy and to clarify the connection between the youth academy and the Swedish Football Association, we used some of our most well-known profiles to draw attention to some of our most unknown.
As a part of a campaign about the youth academy and to clarify the connection between the youth academy and the Swedish Football Association, we used some of our most well-known profiles to draw attention to some of our most unknown.