TV4 Play
Concept, Creative DirectionCommute with us
TV4 wanted to increase the use of its VOD service TV4 Play. What TV4 Play does is to make it easy for you to watch your favorite TV4-show wherever you go. Live and free. Perfect for anyone who is traveling, for example the journey most of us do every day - commuting. The concept "Commute With Us" focused on the program formats "Nyhetsmorgon" and "Efter Fem" because they go live during commuting times.
The campaign, based on popular TV4 hosts, encouraged our target audience to "commute with them" all the way to and from the workplace. The campaign also included live streams from “Nyhetsmorgon” on DOOH in the metro. A campaign that resulted in more people preferring TV4 Play as a source of news when commuting.
Read more: Resumé (swedish)
The campaign, based on popular TV4 hosts, encouraged our target audience to "commute with them" all the way to and from the workplace. The campaign also included live streams from “Nyhetsmorgon” on DOOH in the metro. A campaign that resulted in more people preferring TV4 Play as a source of news when commuting.
Read more: Resumé (swedish)