Topptipset
Concept / Creative Direction
“The Orangea Soccer Fan”
For many of Svenska Spel's customers, life is characterized by exciting top football, which is often supplemented with a game from Topptipset. When we wanted to reach out to our target group, we composed everyday lifestyle images spiced with football and Topptipset. An everyday life that got a little out of hand. Because if you're a bit of a football geek, you're welcome to do it. These were later communicated via our own social channels and through direct marketing to increase interest in Topptipset.
Examples
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In order to quickly produce tactical communication, a clear look and feel that clearly communicates Topptipset was also needed. Here, the orange color, the lines of and the football pitch become the stage for our communication. Because it is on this stage that Toptipset takes place.
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“Our Tactical Stage”
In order to quickly produce tactical communication, a clear look and feel that clearly communicates Topptipset was also needed. Here, the orange color, the lines of and the football pitch become the stage for our communication. Because it is on this stage that Toptipset takes place.
