Vasakronan
Concept, Creative DirectionPop-up, Pop-out
The rapid transition from physical stores to e-commerce has during COVID-19 hit property owners hard, especially those who focus on retail.
In the future, brands will probably not need a physical store in the same way as they did in the past. More likely a “pop-up” store where the brand can go from online to offline for a shorter period of time, for example as part of an ongoing branding campaign. A concept that the real estate owner Vasakronan wanted to develop and offer its customers.
Together we conceptualized Vasakronan's pop-ups and developed a visual idea to use in communication, presentations and SoMe.
SoMe Content Graphics
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PPT Design
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In the future, brands will probably not need a physical store in the same way as they did in the past. More likely a “pop-up” store where the brand can go from online to offline for a shorter period of time, for example as part of an ongoing branding campaign. A concept that the real estate owner Vasakronan wanted to develop and offer its customers.
Together we conceptualized Vasakronan's pop-ups and developed a visual idea to use in communication, presentations and SoMe.
SoMe Content Graphics
PPT Design
